Cab. Sauv. Shots?

The NY Times has an interesting article on the increasing amount of alcohol in wine. Personally, I've never really paid much attention to the alcohol % in my wine. The Lammershoek Pinotage Barrique 2001 I had the other day was 15%. I did not know this but a "15 percent bottle contains 25 percent more alcohol than one labeled 12 percent."
It's causing some controversy but my opinion is; as long as it tastes good, I don't care how much alcohol there is.